Pro-Vision was originally positioned in the market as an advertising company that specialized in providing niche market products to its advertising clientele. With the development however of the Patient Information System and the specialist software that Pro-Vision have launched over the last 5 years, we are now, more than ever, a communications and advertising company.
The Pro-Vision team has focus their attention on creating a program that communicates to the correct viewer segment and ensures that clients attain the maximum attention from a viewer. The relationship that we have with the COI and with NHS Choices has helped us to obtain specific program content that complements our clients own material.
Advertising now makes up only 12% of the material on our programs and as such highlights that fact that the program is not full of advertising, but is a genuinely interesting and informative program with commercial breaks.