The Digital Programme
Content can come from a variety of sources but the key source is always the client. We start the process off with a Programme Briefing. This usually will be lead by our Head of Communications and will be based around a design draft for the visual aspect of the program. It will take into consideration the branding of the client and the type of industry that the client communicates in.

The Programme Briefing will be focused on the range of topics that are key to the client and that the viewer will consider as essential information.

Once this content has been agreed and provided by the client, we will then look at a various number of generic content that would complement the client’s message. If for instance, the content is for an NHS facility, then the generic content we would look to provide, would be based around health related matters such as Healthy Eating, Stop Smoking, Flu Virus Information or other similar public information films that the public would find interesting and that the client would consider as positive information.

A draft of the program would be produced and provided digitally for the client to sign off and if all is well we would upload the program once the system was installed.

Content would be continually changed throughout the term of the agreement, which is a service we provide to our clients as part of the contract.

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