Advertising - Captive Audience Media
It is important for everyone to understand that patients have to wait in an Accident & Emergency department for between 1 and 4 hours, therefore making this media one of the best in relation to captive audiences as our system perhaps is the only form of entertainment within the waiting room.

Over the last 10 years we have seen a dramatic change in the way that we advertise (communicate) our products, goods or services to a potential customer. Printed material is really struggling to retain its market share, due mainly to the development of other forms of digital communication. Digital and more important, visual forms of communication deliver a message far more effectively than still frame or static imagery and information.

Our advertisers have found that not only has advertising on our digital TV information system increased their enquiries, but it has also helped to increase brand awareness in their community. This is mainly due to the fact that information being provided to a specific niche market is not only relevant but also is delivered as part of a digital TV program.

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